UTA, one of the world’s leading talent and entertainment companies, launched a new visual identity in 2011. With the agency’s culture of bold creativity in mind, expressing their mantra “helping the world’s most inspiring people make the world a more inspiring place” was a primary objective.

Soon after moving into their new headquarters, UTA came to Collective to execute large-scale environmental applications for key entrance and departure points and the large screening room. Collective pushed and extended the new visual system to its limit, creating graphics that were arresting, dramatic and well-integrated with the new architecture.