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Preparing for life’s many turning points

Turning Point School is a key player in the very competitive Los Angeles private school landscape. Despite the school name’s equity and recognition, it had no clearly articulated meaning. To remedy this, we created a visual system that defined the name by the path a student takes. Each point along the path represents a developmental milestone. The path was drawn in two distinctive styles—one for the lower school and one for the middle school. Additionally, each has its own unique color palette. Each school has its own proprietary elements with which to create communications, and parents and staff can easily distinguish these communications. The path continues to evolve and serves the school well as an ownable narrative device.

New Turning Point School Visual System


Age Specific Color Palette 




School Communications




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