Redefining real estate for the luxury market
Mauricio Umansky and Billy Rose came to Collective for a new brand identity that would signal a change in the luxury real estate market. Weary of the traditional model, Mauricio and Billy demanded a fresh and approachable identity that would quickly earn brand recall, communicate their new approach and serve them across various media touchpoints. We created a proprietary “A” letterform, architectural in feel, that would be visible and identifiable from a distance and communicate action and dynamism. Mauricio has been recognized by the Wall Street Journal as the number one producing real estate agent in California and number three in the United States. Since launching, The Agency has closed more than 1.5 billion in sales.