Mauricio Umansky and Billy Rose came to Collective for a brand identity that would signal a change in the luxury real estate world. They demanded a fresh and distinctive identity to represent a new and creative business and cultural model — one that would quickly earn brand recall and serve them well across myriad touchpoints. Collective created a proprietary “A” letterform, simple and architectural in feel, that would be identifiable from a distance and communicate dynamism and optimism. Since launching, The Agency has closed more than 12 billion in sales, expanded internationally and has consistently ranked on Inc. 5000’s list of fastest-growing private companies in America. The Agency continues to maintain a strong and cohesive visual brand presence.