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Envisioning an entire entertainment universe for online gamers

Since it was introduced in 1994, PlayStation has been at the forefront of cutting edge gaming technology. With the advent of online gaming, there came an opportunity to expand the brand to a huge spectrum of connected environments.

We worked extensively with the marketing team to create branded experiences for the PS3 and the mobile PSP device including: identity systems, interfaces for mobile and console based sites as well as packaging and collateral for various products.

New Identity

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Credit card

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PSP Download Site

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PSP Concepts

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