Helping to create large-scale impact against the world’s greatest threats
Collective has had a long working relationship with Jeff Skoll and the Skoll Foundation, launching multiple sub-brands and websites within the organization. Most recent was the brand launch of the Skoll Global Threats Fund, an organization established to confront the most urgent threats facing the world. A new identity and visual system was established to unveil this new organization while still connecting it to the Skoll master-brand via color and design cues. The “shield” metaphor of the mark is a visual representation of the idea of safeguarding that is at the brand’s core. A flattened map of the world as well as the concept of partnership are also core ideas of the identity.