A sense of urgency and scale.
Collective has had a long working relationship with Jeff Skoll and the Skoll Foundation, launching multiple sub-brands and websites within the organization. Skoll Global Threats Fund is an organization established to confront the most urgent threats facing the world. A new identity and visual system were established to launch this new organization and connect it to the Skoll masterbrand via color and design cues. The shield metaphor of the mark represents the idea of safeguarding that is at the brand’s core. A flattened globe and the concept of partnership are additional key ideas of the identity.