Designworks was challenged to design a simple, natural and human focused vehicle experience that thinks beyond the end user. Delving deep into the entire vehicle infrastructure ecosystem, this new form of transportation is easy to love but also simple to produce and implement into existing systems and structures. 

This hydrogen powered evtol (electric vertical take off and landing) vehicle and service represents a number of striking firsts, and even before the craft itself was designed, Designworks partnered with Collective to name the vehicle and service, develop a brand platform and brand architecture and design a visual identity to expand across a vast multitude of touchpoints.