From here to anywhere
The brand promise, developed by Zeste, captured the drive, ambition and personality of SVUSD, summed up with the motto ‘From here to anywhere’. This became the rallying cry for the District and an integral part of the visual system.
Upon completion of the launch, enrollment stabilized and actually showed an increase in the fall of 2016 — the first increase in a decade. The brand revitalization has become an important symbol of SVUSD’s renewed momentum, relevance and vitality.