At the intersection of art, music and code
Coinciding with the release of their tenth studio album, redhotchilipeppers.com was launched as a complete shift in their online presence. The band wanted their love for visual art to be a focus in how their presented themselves and their music online. Working closely with the band, a design was developed which uses large swatches of vibrant colors and a sophisticated interface for presenting music, photos, blogs, videos, news and more. A community was integrated into every section of the site allowing their large, dedicated fan-base to have a voice and connections to the millions of Chili Peppers fans around the world.