For more than 75 years, family-owned Lakeside has been a grower of top quality, responsibly grown produce for markets across all of North America.

They approached Collective for a rebrand to align their visual identity with the core qualities they’ve always represented: simplicity, innocence, honesty and approachability. Additionally, the identity needed to extend effortlessly from product packaging to digital to tradeshow properties.

The rebrand is a critical asset in a crowded industry and it delivers a clear advantage when Lakeside is pursuing new opportunities and developing new products.