1. newmarathon02b

Changing the discussion for the running community in Los Angeles

With the purchase of the LA Marathon in 2007, the new management envisioned a unique brand that speaks to the modernity and energy of the City of Los Angeles. Collective was tasked with creating this exciting new brand from the ground up.

A new logo system was designed around the idea of a “connected path” that unites the entire city around the event. Race day banners, advertising and an award winning website which leverages social media were designed and launched to much acclaim.

New Identity

Marathon Merchandise

Corporate Stationery
Event Signage



Next Project > Red Hot Chili Peppers