1. focphil_1280_634

Project site

www.focusingphilanthropy.org

 

Weaving together a brand story to create awareness for a cause

The mission of Focusing Philanthropy is to identify, evaluate and present non-profit organizations for personal philanthropy. Starting with a blank slate, the organization needed the right “face” to bring credibility and legitimacy to their cause.

 

Collective worked with Focusing Philanthropy to establish a look and feel that feels vibrant and community-oriented. The “woven” concept for the identity speaks to the connecting of candidates and philanthropists through their finding and screening process and gives the organization a distinctive look in the non-profit space.

New Identity

fp_logo-05

Stationery

100_714focphilcard

Communications

covers_sized copy_02

Website

focphil_screen

 

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