Representing a legend.
We partnered with the brand strategy team at The Brand Studio at United Talent Agency to create an identity personifying the life and legacy of Elizabeth Taylor. The identity had to embody qualities such as beauty, elegance, glamour and luxury and extend to every conceivable touchpoint, including partnerships with luxury brands. Additionally, the identity needed to expand to non-profit scenarios like her global AIDS cause — perhaps her greatest passion.
Step and Repeat