1. bmw_1280_634
 

Helping envision the future with BMW.

A sub-brand launched on the dual platform of sustainability and premium mobility, BMWi is designed to challenge assumptions and change minds. Collective designed the sub-brand logo and i3/i8 lockups which appear as a rear badge on every vehicle exterior. The logo takes visual cues from the exterior and interior vehicle design, incorporating the signature cutaways and blue accents that are critical to the BMWi aesthetic.

New Identity

test1

Next Project > LA Marathon