A big step forward
Increased visibility brought Bare attention from high-end department stores like Saks Fifth Avenue. A cohesive and distinct brand identity was an urgent necessity. Collective created a proprietary, custom-drawn wordmark and accompanying visual system that functions across all the touchpoints department stores require. The system reimagines elements of her heritage and uses color and pattern to great effect.
Bare has been worn by Charlize Theron, Rebecca Romijn, Jessica Alba, Anne Hathaway, Beyonce Knowles, Mary Alice Stephenson, Liv Tyler, Nicole Richie, Jada Pinkett-Smith, Carmen Kass, Monet Mazur, Gabrielle Union and Janelle Monae.