Creating a boundless experience
Since creating the foundational elements of the Preserve’s brand, we have continued to help the Preserve communicate its vision through a business communications system, a brand-at-a-glance booklet, and office signage. We also completed an introductory website for the property. The online strategic imperative was to make a visit to AmeyaPreserve.com as immersive and engaging as a visit to the land itself. The introductory website uses a Flash-based interface that encourages exploration and entices users to learn more about Ameya Preserve. Using the brand’s four pillars as a navigational tool, the site blends illustrations and photos to provide an evocative and emotional sense of the experience that will become Ameya Preserve.