An environmentally responsible real estate development in the Greater Yellowstone region of Montana, Ameya Preserve needed a visual identity and website that would recreate the inspiration that visitors to the land experience and differentiate the property from its green-washed competitors. The visual identity — a monogram comprised of blades of grass bending in the wind— captures the emotion and sensation of movement and discovery represented in the name, which is the Hindi word for “boundless.”

The strategic imperative of the introductory website was to make a visit to the site as immersive and engaging as a visit to the Preserve. The site uses the brand’s four pillars as a navigational tool and blends illustration, photography and storytelling to initiate the Ameya Preserve experience.